Marketing Specialist

Are you self-directed with a natural curiosity?  Are you a people-oriented person who likes digging into the details with a strategic mindset?  Do you have a knack for writing engaging content who enjoys generating leads that turn into dollars? If you answered YES to all of this, then we want to talk to YOU!

Suburban Enterprises is seeking an innovative, creative curator of engaging content who is an expert in website user experience that can help share our story to be our next Marketing Specialist!  This brand storyteller will play a key part in reviewing website analytics, creating collateral and developing/managing digital content tools.  You will lead editorial, advertising, promotional copy and sales/marketing efforts, to help drive growth and new business. You will create compelling, engaging content to be shared throughout a variety of platforms to effectively spread the reach of the Suburban Enterprise story, while also analyzing and reporting on opportunities and successes.

This role reports to the VP of Sales and Marketing and is based in our Appleton, WI office.

What we will offer you as a Marketing Specialist:

  • PTO and company paid holidays
  • Full suite of benefits offerings
  • 401(k) retirement plan with match
  • Part of an employee-owned organization
  • Career development and progression
  • Family oriented culture with exception Team Members who uphold company values

Some of what you’ll be doing as a Marketing Specialist:

  • Research, analyze and effectively communicate customer needs and market trends
  • Support new product and market development efforts utilizing industry, customer and competitor insights through secondary research and primary research including interviewing, surveys, voice of customer and customer insight visits
  • Strategize, execute, maintain and analyze a content creation plan for all social media platforms
  • Engage in relevant social conversations within the industry and vertical markets to improve brand awareness to new audiences
  • Drive consistent traffic and leads from social media
  • Monitor analytics of social efforts to measure and share success
  • Aid in management of CRM tools as necessary
  • Develop and maintain media relationships
  • Create and maintain WordPress website for Suburban and all associated businesses

What you’ll bring to the table as a Marketing Specialist:

  • Bachelor’s degree in marketing or business administration desired.
  • Ability to package and communicate analysis/research results into a concise and easy to understand manner
  • Provides consistent and timely follow-up to questions and action assignments
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and Google+ and other social media best practices
  • Experience with WordPress web hosting and development
  • Good understanding of social media KPIs
  • Great interpersonal and communication skills
  • Exceptional analytical skills
  • Excellent oral and written communication skills
  • Must be proficient in MS Office suite of applications

WHAT WE’LL DO FOR YOU:

Our Culture. Safety, core values, teamwork, feedback, and continuous improvement. This is our culture. This is how we work together. This is how we do business.

Your Career. You have a career here at Suburban. Not just a job. We want you to reach your highest potential. You decide what that is.

Our Commitment. To your financial health and well-being. This starts with the Great Game of Business, the Employee Stock Ownership Plan (ESOP), bonus plan, increased income potential, and benefits.

Core Values.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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