When the Power Goes Out, the Bills Pile Up: Why More Homeowners Are Investing in Generators

A well-lit home against a dark, stormy sky, illustrating the importance of generators for homeowners during power outages. The image highlights the increasing trend of investing in generators for reliability and safety.

Power outages don’t just cause inconvenience — they cost money. For many homeowners, the damage from just one blackout can reach well into the thousands. A standby generator is more than a luxury — it’s a financial safety net.

Here’s how the numbers break down:


🔧 Sump Pump Failure = Flooded Basement

When the power goes out, your sump pump stops. In a major storm, that can mean a flooded basement.

  • Average basement flood cleanup: $3,000–$10,000 (Source: HomeAdvisor, 2024)

  • If you’ve finished your basement or store valuables there? Costs can soar past $25,000.


🥩 Food Spoilage = Hundreds Down the Drain

If your fridge and freezer lose power for more than 4 hours, you’re at risk of serious food loss.

  • Refrigerator food loss: $250–$500 (Source: USDA, 2023; consumer surveys)

  • Freezer with a whole cow (avg. 400–500 lbs of beef): $3,000–$4,500 (Based on $7–$10/lb market value of processed beef)

A generator protects your investment — whether it’s tonight’s dinner or a year’s worth of meat.


🔥 Frozen Pipes and HVAC Failure = Costly Repairs

No heat in winter? No AC in summer?

  • Frozen/burst pipe damage: $5,000–$20,000 (Source: Insurance Information Institute, 2023)

  • HVAC system restart & service after an outage: $300–$1,000+

A generator keeps your climate systems running — and your house safe.


💻 Work-From-Home Interruption = Lost Wages

If you work remotely, an outage could mean missed deadlines, lost income, and damaged equipment.

  • Lost wages for 1 day: $200–$600+ (Varies by job and hours worked)

  • Power surges damaging electronics: $500–$5,000+


💡 So, What’s the Cost of Protection?

  • A fully installed standby generator: $5,000–$12,000 (Depending on size, brand, and fuel source)

  • Portable generator setups: $500–$2,500 (Suburban offers a variety of options to put your own portable generator to work with a receptacle installation.)

But compared to:

  • One flooded basement: $10,000

  • One spoiled freezer: $3,500

  • One set of burst pipes: $15,000

  • One outage too many: Priceless


A generator might feel like an upfront investment — but it’s really a long-term savings plan. Just one bad storm could pay for it in full.

And no matter your home, priorities, or budget — there’s a solution. Whether you want to power your entire home or just the essentials, Suburban offers generator options that fit your lifestyle and wallet. From whole-home automatic standby systems to simple, safe receptacles that let you plug in a portable camping generator — we’ve got you covered.

➡️ Schedule a Free Generator Consultation Today Let’s keep your lights (and fridge) on — no matter what the forecast says.

➡️ Read more about Suburban’s solutions with Generac Generators

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